WEEK ONE – INSTRUCTOR MESSAGE ONE
FROM COMPANY GOALS AND OBJECTIVES TO MARKETING GOALS AND OBJECTIVES
Often people confuse the definitions of the components of a strategic plan and how they relate to the marketing plan. As the class starts, it would be useful to clearly define and address these definitions with examples from research.
1 – Please, select a company of your choice and describe its vision, mission, goals and objectives. For goals and objectives please use numerical information in addition to their qualitative descriptions.
2 – Choose one specific company goal and explain how it flows into a company objective – then using the company objective as starting point, explain how the company objective morphs into a marketing goal and objective (please, anytime you address goals and objectives use both qualitative and quantitative information) – in fact, marketing is about achieving specific numerical objectives.
Marketing consists of:
Promotion and Media strategies
Please, provide at least two research sources in your reply to this message. Also, please, address each topic as separate titled paragraphs. Thanks.
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