WEEK ONE – INSTRUCTOR MESSAGE ONE

 
WEEK ONE – INSTRUCTOR MESSAGE ONE
FROM COMPANY GOALS AND OBJECTIVES TO MARKETING GOALS AND OBJECTIVES
Often people confuse the definitions of the components of a strategic plan and how they relate to the marketing plan.  As the class starts, it would be useful to clearly define and address these definitions with examples from research.
 1 – Please, select a company of your choice and describe its vision, mission, goals and objectives.  For goals and objectives please use numerical information in addition to their qualitative descriptions.
2 – Choose one specific company goal and explain how it flows into a company objective – then using the company objective as starting point, explain how the company objective morphs into a marketing goal and objective (please, anytime you address goals and objectives use both qualitative and quantitative information) – in fact, marketing is about achieving specific numerical objectives.
Marketing consists of:
Positioning
Targeting
Product strategies
Price strategies
Promotion and Media strategies
Distribution strategies
 Please, provide at least two research sources in your reply to this message.  Also, please, address each topic as separate titled paragraphs.  Thanks.

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