Who also nas pearly white teeth They also used three products but placed them in the middle and enlarged them to stand out but also feature with more details. Word choice was another important factor in both advertisements. In the Colgate advertisement they only feature the name of the product. For Crest they used phrases like “A Brighter Smile” to attract viewers to try a sample of Crest 3D toothpaste and to have a brighter smile. Font style was also very different in each of the advertisements. In the Colgate advertisement they have bold letters on each of the product which are visible to ead .

However on the Crest advertisement, each word font is big and bold to draw customers to their products. These two print advertisement each have a couple of differences, but plenty of similarities, so debating on which brand purely by the advertisements is kind of tricky. The Crest print advertisement presented many details and good reasoning why customer’s should buy their product. Colgate had many appealing senses but not enough to outdo the advertisement of Crest who narrowly defeated them in these comparisons of advertisement.

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